Google ads consist of several types of ads like Search, Display, Shopping, App and YouTube. The three types of ads most companies use are the following:
- Google search ads are the various text ads you see on the top of Google search results that are labeled with the title “Ad” next to the URL link.
- Google display ads are banner ads that are delivered via various websites that host them on the sidebar or between elements.
- Google shopping ads appear usually on top of Google search results and show a carousel of products from different companies accompanied by an image, a price and a URL link.