Paid advertising is definitely necessary for brand awareness and increased profits, however if your business lacks online presence in social media, the performance of paid advertising will lose some of its prospects.
Social media
Make a good first time impression
To retain a newly acquired visitor you need to provide a good first time impression. This means not only the appearance and user experience that your website offers, but also your online presence at least in the two most popular social media platforms, Facebook and Instagram. A well designed website along with tidy and lively social media pages full of interesting posts give people the essence of a serious and caring business.
Become a trusted and recommended brand
Good looking and interesting posts will excite your customers and will urge them to share your business uploaded content with their friends and colleagues. This way you get a chain of people getting to know your brand in the best possible way, through a friend’s recommendation.
