Purepharmacy, a physical and online pharmacy store in Moires, Crete, approached us with the objective of achieving revenue growth at optimal ROAS.
At that time the business was running Google Ads & Facebook Ads with another digital agency for two years, but experienced no significant growth in comparison to what was believed could be achieved.
We took over the aforementioned channels and:
> Audited historical performance to discover pain points & opportunities.
> Rebuilt the conversion tracking & ad accounts from scratch.
> Applied a new campaign structure according to our own paid advertising strategy.
> Micro-optimized targeting, product feeds & creatives-copies-landing pages to lower the Cost per Ad Click and boost purchases.
With constant effort and optimization we achieved to improve the average monthly results to the figures shown in the image on the right.



















